The whimsical “Hair, There, and Everywhere” launch campaign for Extina evoked the uniqueness and versatility of the foam vehicle. The featured characters, Harry and Tina, represent the unique patient types that can be treated with EXTINA. Amongst the materials here are the launch sales aid, 2 direct mail waves, a snapshot of the launch Web site, and a screen shot of an animated, interactive e-detail.
The Extina Foam Direct Mail Series received a 2008 Rx Club Award of Excellence, and the EXTINA Foam Launch Journal Ad was a 2008 Med Ad News Manny Award Nominee for Best Professional Advertisement.
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